Product catalog
Collections laid out for effortless browsing on any screen.
All work
Concept workFictional brand · Specialty retail store
Mercer & Vine
A catalog-first storefront that lets a small shop feel like a brand worth the trip.
The challenge
Mercer & Vine’s imagined regulars loved the shop, but new visitors had no way to browse what was in store before making the trip. Every stock question became a phone call.
What we built
A browsable catalog concept organised by collection, a new-arrivals area built for quick updates, and a flexible review wall. Deep green and brass details give the fictional storefront a warm, curated identity.
Deliverables
A complete digital foundation.
New arrivals
Fresh stock highlighted as soon as it reaches the floor.
Review wall
A reserved area for genuine, permissioned customer feedback.
Store information
Hours, parking, and directions always within easy reach.
Stock enquiry
A clear path for product questions without a missed call.
Search foundations
Structured content designed to support local discovery.
4
Steps from brief to launch
6
Crafted sections
3
Device classes tested
“A small shop’s website should not feel like a supermarket. It should feel curated, warm, and personal.”